About PlayerRX
I'm David Copeland-Smith. I founded Beast Mode Soccer and I've spent over twenty years on the training pitch, developing players from kids finding their feet to professionals competing at the highest level of the game.
For most of that time, the most important part of my work was invisible. Every serious player I trained had an individual development plan. Goals. Target areas. The pros they should be studying. The signature moves we were building. The ninety-day reviews where we stopped and looked at what had moved and what hadn't. That plan was the thing the parents were paying for. And it lived in my head, in a notebook, or in a folder of Word documents I could never find when I needed them.
The work was real. The evidence was not. I was running a serious training business through memory, WhatsApp threads, scattered spreadsheets, and conversations nobody wrote down. So was every good trainer I knew.
That's the problem PlayerRX exists to fix.
Why documentation matters
A parent asks what their daughter has been working on. You answer in detail, off the top of your head. She listens. She nods. She believes you. For now.
Every parent paying for development is running the same quiet calculation. Is my player actually getting better. Is there a plan, or is the coach winging it. When the work is documented, that question answers itself. When it isn't, the ones who stop believing just stop booking. They never tell you why.
Documentation is what separates the developer from the trainer who is winging it. It's what justifies the rate. It's what lets you open a player's record after two years and show exactly what changed and why. The work doesn't sell the work. The evidence of the work sells the work.
What PlayerRX is
PlayerRX helps serious trainers build evidence-based individual plans from goals, sessions, homework, game logs, reports, and progress data. Not from memory.
Every part of the platform came from a problem I was solving with a real player on a real pitch. The IDPs with player-owned goals and coach-built target areas. The session logs. The game logs that trend against the plan, not just the season average. The homework with video links. The monthly reports. The FIFA-style player cards and the attribute radar that show a player exactly where they stand. The package tracking that stops you chasing money in DMs. Each one exists because I needed it and it didn't exist yet.
I didn't want a tool. I wanted the infrastructure I'd never had: the system that lets any trainer who takes their craft seriously run their operation the way it deserves to be run. So I hired the engineers who could build it to that standard, gave them the blueprint, the language, and the workflow, and we shipped it.
Twenty years of methodology. Finally, somewhere to put it.
What you can now prove
That every player has a written plan, not a verbal one. That the development is on the record, session by session. That the improvement traces back to your methodology, not to luck. That when the rate conversation happens, you open the player's record instead of reaching for your memory.
The plan in their pocket. The proof in your dashboard.
The founder
Founder of Beast Mode Soccer. Over 20 years on the training pitch, from youth players finding their feet to professionals competing at the highest level of the women's game. Alex Morgan. Rachel Daly. Ali Riley. Kelley O'Hara. Players who went to the NWSL, the WSL, the World Cup.
I'd been running individual development plans long before the concept had a name. Goals, target areas, milestones, honest feedback: a whole framework built up over two decades of figuring out what actually moves players forward. The infrastructure was always in my head, or on paper. PlayerRX gave it somewhere to live.
If you're using this platform, you're using my methodology.
David Copeland-Smith — Founder, PlayerRX & Beast Mode Soccer
One plan. Everything included. No feature tiers. No setup call required.
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